HOW DATA ANALYTICS IS HELPING MARKETERS?

  Big data and analytics can help a business predict consumer behavior, improve decision-making across the board and determine the ROI of its marketing efforts. By addressing these aspects adequately, the business would not only be able to protect its market share, but also expand into new territories. Best Business Analytics Agencies in Mumbai presents below  a detailed look at this topic. “The companies that are going to win are the ones who are using data, not guessing,” said Hoyne, who spoke along with other industry and academic experts during a Nov. 17 virtual symposium, “The Use of Analytics and AI in a Post-pandemic World.” THE GROWING POPULARITY OF DIGITAL MARKETING As of 2015, the global digital-advertising industry was worth a whopping $154 billion. What’s more, experts expect the industry to hit $260 billion by 2020, translating to a 69 percent growth during that period. In the US alone, digital advertising revenue stood at $50.5 billion in 2015. Additionally, America